Any kind of content that will be seen as valuable by your particular audience. It can be an eBook, a white paper, a video, a webinar, even a coupon – anything that is attractive enough to potential customers that they are willing to give up their email address in order to get it.
Facebook is the social media platform of choice for over a billion people worldwide. Use it to connect and interact with your audience, and to share your content in a way that encourages your fans to share it as well.
Despite the constant changes to Google’s algorithm, keywords are still important in content creation. This is called search engine optimization (SEO for short), and it’s the process of organically increasing your content’s visibility on search engines.
While the standards have been somewhat relaxed so that words and phrases that mean approximately the same thing as the exact phrase searched for can now pop up in search results, too, it’s still best to include a few mentions of the exact words and phrases you want to be found for. Remember that your priority is always writing for humans, not search engines.
Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.